Session Description

This session on SEO vs. GEO will explore how AI-driven search engines like Google’s Gemini and ChatGPT are reshaping how students discover educational opportunities. Traditional SEO remains important, though today it's not enough—Generative Engine Optimization (GEO) is now essential for ensuring visibility in AI-generated responses. We'll review how you can rank for both.

Your school’s visibility depends on how well you adapt—let’s master the future of search together!

What You’ll Learn:

1. ✅ The Current State of SEO in Education Marketing
   
2. ✅ What is Generative Engine Optimization (GEO)?
   
3. ✅ Strategies to Balance SEO and GEO
   
4. ✅ Tools and Trends to Watch