The AI-Powered Enrollment Engine: A Performance Roadmap for Higher Education

The race for student enrollments is more competitive than ever—and institutions that don’t adapt to AI-powered marketing will be left behind. In this high-impact session, leaders from Level Agency will reveal how career education brands are transforming their marketing operations through applied artificial intelligence.

You’ll learn how to move beyond generic lead generation into scalable, data-driven student acquisition strategies that integrate AI into every layer of the enrollment funnel—from predictive audience targeting to real-time creative generation, dynamic bidding, lead scoring, and automated reporting. Discover how education marketers are cutting manual work, boosting lead quality, and driving double-digit enrollment growth—all while staying compliant and focused on outcomes that matter.

These are the same strategies that helped Level Agency’s career college clients grow enrollments 3x faster than their peers in Q1 2025—and you'll learn them directly in this exclusive session at CECU. Hear from Stephanie Gallo, Sr. Director of Marketing & Public Relations at StrataTech, about how her institution is applying these practices to reach new heights in enrollment performance.

Whether you’re just starting to explore AI or already testing tools, this session will offer a roadmap for evolving from campaign execution to AI-orchestrated performance—and help you future-proof your enrollment marketing machine.

Key takeaways include:
• How to build a data foundation that fuels predictive AI for enrollment success
• Case examples of real AI-enhanced campaigns driving enrollment growth and lower cost-per enrollment
• How to increase lead quality and reduce cost-per-enrollment with smarter signal-based optimization
• The AI tools and workflows that are transforming content creation, media buying, and reporting