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    Sterling Simpson

    VP of Business Development
    Enrollment Resources, British Columbia, Canada

    Sterling Simpson is a seasoned marketing strategist and enrollment expert with over 28 years of experience in Sales and Admissions and nearly two decades dedicated to digital marketing and conversion optimization. For the past 13 years, Sterling has partnered with school owners and senior leadership teams across North America to improve enrollment results—without increasing ad spend or adding staff.

    Currently serving as VP of Business Development at Enrollment Resources, Sterling works with career colleges, universities, and training institutions to identify website bottlenecks, increase lead flow, and improve the quality of prospective students entering the admissions funnel. His focus is on maximizing the performance of a school's existing marketing efforts by improving website conversion rates, call-to-action strategies, and admissions follow-up processes.

    Before joining Enrollment Resources, Sterling served as Head of Search for an Amazon subsidiary and built a reputation as an award-winning Google Ads marketer. His background in search marketing gives him a unique advantage in developing high-performance strategies that blend paid traffic, SEO, and on-site optimization.

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