Chief Marketing & Enrollment Officer
Southeastern College, United States
Dana Hutton is an accomplished marketing and enrollment management professional, currently serving as the Chief Marketing and Enrollment Management Officer at Southeastern College. With a career spanning nearly two decades in the higher education sector, Dana has developed a reputation for driving student enrollment growth and enhancing institutional visibility through innovative marketing strategies and comprehensive enrollment plans.
Dana's journey in higher education began after earning a bachelor’s degree from Emory & Henry College. She furthered her education with a Master of Science in Organizational Leadership from Capella University allowing a solid foundation in both theoretical knowledge and practical skills in leading and developing others.
Dana's professional trajectory includes various significant roles in marketing and enrollment management at several renowned institutions. In these roles, Dana demonstrated her ability to lead diverse teams, implement data-driven strategies, and achieve substantial increases in student enrollment and retention. Since joining Southeastern College, Dana has been instrumental in redefining the college's marketing and enrollment strategies. Dana's expertise in marketing, branding, and strategic communication has played a crucial role in elevating the college's profile in a competitive higher education landscape. In addition to Marketing & Admissions, Dana has over 6 years of operations experience as she served as a Campus President. Within the Campus President role, Dana was awarded the FAPSC Administrator of the Year Award, 2020.
Dana is known for her strategic vision, leadership skills, and commitment to student success. She believes in the power of education to transform lives and is dedicated to making higher education accessible to a diverse student population. Her collaborative approach and ability to foster strong relationships with faculty, staff, and students have been key to her success. Looking ahead, Dana aims to continue learning new technology and embracing new ways to enhance the future of higher education.
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